People are donning their pink ribbons once again now that Estée Lauder is back with their annual Breast Cancer Campaign. With coronavirus leaving the breast cancer community with an increased risk, the company aims to bring their community together under the phrase “It’s more than a ribbon. It unites us.” Since Evelyn H. Lauder launched the campaign in 1992, Estée Lauder has raised over $89 million around the world to support access to research and awareness. Those funds also assist important medical services, such as mammograms, screenings, and support programs. As they continue to inform their community, the Breast Cancer Campaign’s Global Ambassador Elizabeth Hurley said “I am honored to wear the Pink Ribbon proudly and be a small part of the global community that is driven to end this disease once and for all.”
Twenty of the company’s beauty brands have contributed to this year’s campaign. Donna Karan Cosmetics and BECCA will donate $25,000 and $10,000, respectively, to the Breast Cancer Research Fund. Other brands are donating the purchase price of certain products to the same foundation. Options range from makeup like Estée Lauder Pink Perfection Lip Kit to skincare, with La Mer Crème de la Mer The Moisturizing Cream. 100% of both products will go towards the foundation. Jo Malone London will donate 50% of the Peony & Blush Suede Cologne purchase price, and Bumble and Bumble will give 20% Hairdressers Invisible Oil Heat/UV Protective Primer’s purchase price. A full list of participating brands can be found on the Estée Lauder Companies website. Whether through a pink lipstick or a floral perfume, any bride can sneak a good cause into her wedding look through a Pink Ribbon product.